Cedar Woods Unveils New Corporate Brand
14 August 2018
Leading Australian property developer, Cedar Woods Properties, has today unveiled a new look, including a change in logo and new website. The rebrand emphasises the Company’s commitment to creating vibrant communities across Australia and presents Cedar Woods in a more contemporary light.
Managing Director, Nathan Blackburne, said that as Cedar Woods enters an exciting period of growth, it was vital the brand captured the essence of the Company and the energy and passion that all Cedar Woods’ employees bring to a growing portfolio.
“We have a great company with exceptional staff, quality projects, a robust strategy and a track record of delivering earnings growth,” Mr Blackburne said. “Our new brand reflects these attributes and also coincides with an increased focus on being operationally strong as we seek to better leverage our systems and technology to set our business up for further growth.”
Operational Excellence is one of four Strategic Priorities aimed at ensuring Cedar Woods continues to successfully execute its strategy to grow and develop its national portfolio by geography, product type and price point, and consistently deliver shareholder returns:
- Operational Excellence: Creating quality projects, having safe work places and having strong operations supported by renewed systems and technology.
- High Performance Culture: Foster a progressive, high-spirited work environment where employees are empowered, collaboration is encouraged and performance is rewarded.
- Financial Strength: Optimise performance through disciplined capital management, a commercial focus, attention to costs and a strong balance sheet.
- Earnings Growth: Pursue earnings growth to achieve our purpose of creating long term value for shareholders.
Cedar Woods has entered FY19 on a very positive note, with record pre-sales and expectations of a substantial increase in earnings. “We’ve been diligently buying and delivering new projects and are starting to see those efforts bear fruit,” Mr Blackburne said.
Cedar Woods’ new logo features a bold design with two connecting triangles. The primary blue triangle represents the creation of new homes, buildings and infrastructure; the secondary, green triangle portrays the Company’s legacy – the creation of dynamic communities.
The tagline, “Developing Tomorrow Today” reflects Cedar Woods’ commitment to forward thinking designs and ability to enrich communities where customers can flourish.